Thousands of BaptistCare staff and residents gathered earlier this week across the whole organisation to celebrate the BaptistCare Brand Launch and 70th Anniversary, to acknowledge the remarkable work of all our teams and to recommit to deliver our new promise Care You Can Trust.
As site managers gathered their teams to mark the occasion together, celebration cakes were served, branded materials delivered, new uniforms worn, and introductory videos shown.
BaptistCare CEO Ross Low, said, "this has been an exciting week across the new BaptistCare and I am very much enjoying hearing stories of some of the creative ways that people chose to celebrate our 70th Anniversary and Brand Launch Day. From fashion parades and time capsules to the creation of works of art to commemorate the event, much fun has been had."
For many BaptistCare teams this will be the start of ongoing presentations to direct care workers.
"My thanks goes to them for their ongoing commitment and dedication to providing the outstanding care that is our heart,” said Mr Low.
Celebrations will continue over coming weeks as meetings are held with staff who were caring for clients and thus unable to be present on the day.
Here are just some staff testimonials:
“The launch and 70th celebration went very well. People affirmed the name change as a strategic priority and also the brand colours as being warm and friendly.”
“The new uniforms look fantastic and really gave a fresh lease of life to our whole facility.”
“I have never known there to be such universal approval for rebranding.”
“A very positive vibe… impressed with the look and feel of our new brand.”
“Good to see people mixing well and a very positive upbeat feel from all present.”
To see more photos from the launch parties, just go to the BaptistCare Facebook page here.