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BCS Has A New Name... BaptistCare

Posted by BaptistCare on 18 March 2014

Media Release - Tuesday 18 March 2014

Today Baptist Community Services – one of the largest providers of aged and community services in NSW and ACT – launches under its new name BaptistCare. Thousands of staff, carers and clients will come together at launch events around NSW and ACT on Tuesday 18 March to celebrate this significant milestone in the organisation’s 70 year history.

BaptistCare CEO Ross Low, said, “our new name and our new look reflects our absolute commitment to being leaders in life-transforming client centred care.”

BaptistCare’s name change also coincides with its 70th anniversary – a long and distinguished history of providing aged care and community services.

Across NSW and ACT, BaptistCare aged care centres and community services are hosting combined BaptistCare brand launch and 70th anniversary festivities for staff, clients and local communities.

“While we are excited by the new changes and are looking forward to continued growth in care-giving, we are also inspired by the legacy of the pioneers who have gone before. This 70th anniversary reminds us of our core mission which is to serve the communities in which we live.”

One of the catalysts for BaptistCare’s name change was a 2013 audit of the organisation’s culture and character from the perspective of staff and clients. The research was captured in the core phrase – “All Individual, All Connected, All Respected” - expressing how BaptistCare relates to its valued clients, carers, support staff and volunteers.

“As they have always been, client care needs are our highest priority. This is reflected in our bold promise statement, ‘Care You Can Trust’ which is our commitment as an organisation.”

“While our name has changed, our care remains the same,” added Mr Low.

Originally starting in 1944 as a small grassroots organisation providing homes for elderly women and children at risk, BaptistCare NSW & ACT today employs over 4000 staff and over 1,100 volunteers. BaptistCare currently operates more than 100 services and programs across NSW and ACT for the aged, families in crisis and people struggling with disadvantage and distress.

For more information on our new name and services, visit our website www.baptistcare.org.au

Media enquiries:
Natalie Lammas nlammas@baptistcare.org.au
Mob: 0481 412 888