Our Vision, Purpose and Values

At BaptistCare, our approach to care and support is shaped by our vision, purpose and values. You deserve to live to your full potential – surrounded by communities of care and the support you need.

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Our vision

Communities where everyone can live to their full potential.

Our purpose

Inspired by Jesus to champion care for all.

Our values

Our ″I ACT″ values are reflected in how BaptistCare employees and volunteers care, connect and work together each day. 

  • Inclusivity – I treat everyone with respect, value our differences, and create a safe workplace where everyone belongs.
  • Accountability – I am reliable and consistent, and I take responsibility for what I say and do.
  • Compassion – I care about people and treat everyone with kindness, empathy and grace.
  • Teamwork – I work together with others to achieve our shared goals.

BaptistCare's Brand Story

This is the story behind BaptistCare’s new Vision, Purpose, Values and Brand.

It has been shaped through listening - drawing on insights from our people, residents, clients, leaders and communities across Australia. Through conversations, site visits and surveys, we heard what matters most.

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