Our Purpose, Vision and Values

It's a simple, yet profound purpose. Whether that is helping retirees make the most of their golden years, providing support for the homeless, or being that caring presence at the end stage of life, everything we do, exists with this purpose in mind.

Our purpose goes back to our original mission statement in 1944: Expressing the love of Jesus to those in need and adds to it by bringing into focus the transformation outcomes we work towards for the broader community that we serve.

We will know we are being successful in delivering on our purpose when we see 'every individual living well'. To achieve this we will continue growing our reach so that more people can experience loving care.

BaptistCare Values and Promise express who we are and why we do what we do.

At BaptistCare, we create strong and caring communities that value personal well-being and each other. When these values are shared, it has the potential to transform lives.

Among the thousands of individuals we meet each day, we see that people want to be shown genuine loving care, to be respected as an individual, to be empowered to live well, and to always feel confident they have someone they can rely on each day.

Our values are the four drivers of an excellent customer experience. It’s what they value most; and so, we also value it most. It’s in this way that they become shared values – values that we cherish and deliver to our customers in each and every interaction.

And in realising these shared values, we validate our brand promise that everything we do, we do ‘Because we care’ – and that’s what brings our purpose to life.